Understanding How the Computer Printer Industry Actually Makes Their Money
The Unseen Printing Industry
Printers are cheap to replace as a general rule. If you have a printer whose transport motor failed, it might actually be cheaper to throw the printer in the trash and replace it with a new one. Sure, it might seem logical to buy a new motor and to replace the dead motor, but do compare pricing options first.
What most people fail to realize is that the printer companies are not making their money on manufacturing and selling printers. Sure, they do still make a profit when you buy your printer, but that is not the activity that keeps their stockholders happy.
When buying a printer, it really does make a lot of sense to compare the prices of replacement cartridges before you buy the printer. I bought a laser printer one time and was really excited about my new tool that is until I priced a replacement cartridge for it. $180 a pop for a remanufactured laser printer cartridge. Egad! That was more than I paid for the printer. I even bought a replacement printer for less money.
Sometimes, there is a challenge to find your printer toner cartridge at your local shopping center. With so many varieties of printers out there, most supply stores will not keep all of the various replacements on hand.
While it might make sense to go to the manufacturer website to buy replacement toner kits and cartridges, they generally charge a premium for those replacements. The manufacturer premiums can sometimes be as much as three times more expensive than what you can buy from a good third-party provider --- even when that third-party provider bought the replacement from a middleman. It is just like the airline industry. It is often cheaper to buy your plane tickets from a travel company than from the airline itself.
With the printer currently sitting on my desk, I save $14-$17 on my color cartridge by buying my computer printer supplies from Toner R Printer Supplies. By using this third-party provider, I save $14 against the manufacturer's website, and I can save $17 against Wal-Mart's prices. On the black toner cartridge, I still save money buying from Toner R.com. I can save $5 against buying the replacement from the manufacturer, and I can save $6 against buying from Wal-Mart. And, we have been trained to believe that Wal-Mart always has the best prices. Imagine that.
When it is time to buy a printer, never think that the manufacturer has your best interests at heart. They are in this business to make the most money they can, period.
----------
Alec Boyer
Your Domain URL Random Page Generator
Printers are cheap to replace as a general rule. If you have a printer whose transport motor failed, it might actually be cheaper to throw the printer in the trash and replace it with a new one. Sure, it might seem logical to buy a new motor and to replace the dead motor, but do compare pricing options first.
What most people fail to realize is that the printer companies are not making their money on manufacturing and selling printers. Sure, they do still make a profit when you buy your printer, but that is not the activity that keeps their stockholders happy.
When buying a printer, it really does make a lot of sense to compare the prices of replacement cartridges before you buy the printer. I bought a laser printer one time and was really excited about my new tool that is until I priced a replacement cartridge for it. $180 a pop for a remanufactured laser printer cartridge. Egad! That was more than I paid for the printer. I even bought a replacement printer for less money.
Sometimes, there is a challenge to find your printer toner cartridge at your local shopping center. With so many varieties of printers out there, most supply stores will not keep all of the various replacements on hand.
While it might make sense to go to the manufacturer website to buy replacement toner kits and cartridges, they generally charge a premium for those replacements. The manufacturer premiums can sometimes be as much as three times more expensive than what you can buy from a good third-party provider --- even when that third-party provider bought the replacement from a middleman. It is just like the airline industry. It is often cheaper to buy your plane tickets from a travel company than from the airline itself.
With the printer currently sitting on my desk, I save $14-$17 on my color cartridge by buying my computer printer supplies from Toner R Printer Supplies. By using this third-party provider, I save $14 against the manufacturer's website, and I can save $17 against Wal-Mart's prices. On the black toner cartridge, I still save money buying from Toner R.com. I can save $5 against buying the replacement from the manufacturer, and I can save $6 against buying from Wal-Mart. And, we have been trained to believe that Wal-Mart always has the best prices. Imagine that.
When it is time to buy a printer, never think that the manufacturer has your best interests at heart. They are in this business to make the most money they can, period.
----------
Alec Boyer
Your Domain URL Random Page Generator
posted by Content Manager at
12:42 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home